Creative + Content - XTCY energy drink
XTCY Mango Flavor Launch
Full-stack campaign execution.
• Led creative development from deciding flavors to launch strategy
• Directed all production phases: pre-pro, shoot supervision, post
• Managed collaborations alignment, internal decks, and rollout timelines
• Delivered high-performing content across static, video, and experiential formats
This was XTCY’s most successful launch to date: measurable lift across sales, engagement, and brand awareness.
• Led creative development from deciding flavors to launch strategy
• Directed all production phases: pre-pro, shoot supervision, post
• Managed collaborations alignment, internal decks, and rollout timelines
• Delivered high-performing content across static, video, and experiential formats
This was XTCY’s most successful launch to date: measurable lift across sales, engagement, and brand awareness.
Viral campaign - Mango Redi Rave 🥭
Dirty Jungle Nightlife
XTCY Pool Party
Bangalore Football Club
Bhag Club Collab
Knox x Joel Series
Artist Content Series
XTCY Ad series
PR Peti Campaign
DLTA Pickleball Event Coverage
Khali Campaign Coverage
Mascot Movie
Creative Production at The Lil Flea Delhi (with Ayesha Adlakha)
Benventuo Grazie
